Company Name
M+A Matting — Ronse, Belgium

Brands: www.mamatting.eu, www.motifmats.com, www.purplemustard.com

Locations
Ronse (BE), Fleurus (BE), Middleton, Manchester (UK), Caerphilly, Wales (UK), LaGrange, GA (USA), Dalton, GA (USA)

Job Title
Digital Marketer

General Company Overview
M+A Matting is the largest manufacturer of rubber-backed floor mats in the world. For quite a long time, we’ve been a symbol of quality and customer service. We’re the driving force in the matting business, developing the next generation of unique mats designed to provide superior safety, cleanliness, and comfort to customers around the world.


Function

• You are an energetic and self-motivated, entrepreneurial builder
• You can work independent with a good sense of urgency
• You successfully setup and manage multiple digital campaigns for multiple brands at the same time and define corresponding objectives and key performance indicators (KPIs)
• Developing and deploying digital marketing strategies & lead generation campaigns to reach new customers through new and existing through different online channels, email campaigns, social media, content creation, etc.
• Using data analysis tools to track performance and identify opportunities for improvement and determine digital growth strategies

• Responsible for creating landing pages, improve call-to-actions, and optimize websites to improve conversion rates
• You will be responsible for maintaining Data Studio dashboards to visualize the data in a way that is comprehensive and actionable
• You will further develop our digital strategy and strengthen our digital marketing leadership
• You are responsible for website management and development in strong liaison with the external web agency and the internal IT-team
• You will translate inbound digital marketing activities into sales activities
• You will run marketing data analytics across multiple platforms, design and create KPI reports and dashboards, interpret results, to demonstrate ROI back and extract key insights for future campaigns

 
Profile

• You have at least 3 years of relevant experience in Marketing
• Experience in E-Commerce is a plus
• You have a good understanding of SEO technology, web content management and are happy to use growth optimization tools (e.g. Optimizely, Hotjar)
• You love SEO/SEA, automation, web tracking, mail flows, lead scoring, A/B testing, improving acquisition marketing through behavioral psychology
• You are analytical, know how to work with complex data and reports and can explain complicated issues in simple terms
• You have an open mindset, and you are comfortable talking to different teams (e.g. Sales, Customer Service, Production, etc.), especially when interpreting KPI’s and explaining reports
• You combine a strong team spirit with a healthy sense of autonomy
• You communicate fluently with your international colleagues in English (Dutch is a plus)

 

Tools:

• Google Analytics, Google Data Studio, Search Console, etc.
• Google Ads, Google Display, Google Shopping
• Meta (Facebook & Instagram) Ads Manager
• LinkedIn Ads, Pinterest Ads
• Mailchimp, Optimizely, Hotjar
• And other relevant tools that helps the business grow

Offer

• Competitive Salary
• Company Cell Phone and Subscription
• Company Laptop
• Meal vouchers
• Option to work from home